We believe in the right kind of support.
I often mention that, in contrast to the vicious circle, which is familiar to all of us, a “virtuous circle” exists as well, and reflects a repeating sequence of events that create an ever-increasing effect of prosperity. Today, in a situation like this, we want to become a part of that circle.
While it is true that no one can still predict the extent of the impact of the pandemic we have faced, at the time when the whole world faces the crisis, it is crucial that all of us show a great deal of solidarity not only in the field of health, but also in the fields of economy and education, and as far as sharing positive experiences is concerned.
All of this made us wonder if we can contribute in any other way. Across our country, many entrepreneurs and firms had to slow down their businesses due to the pandemic, ranging from startups to family businesses that have been operating successfully for decades. Many of them have employees that have built these companies with them from the beginning, dreamed the same idea and dared to venture into the uncertain world of business.
Many of them are our clients with whom we have worked closely almost every day for many years, and by whom we stand in good, but also in challenging times such as this one.
Having utmost respect for their struggles, we have decided to start a chain of solidarity and do something beyond the general responsibilities of a bank.
The need for payment transactions, loans and savings will never cease, but is there a need to advertise all these products at this very moment?
It might be better to invest the time needed for advertising such products into some of our clients. But the time for the right kind of support is right now. In such a way, we aspire to encourage the others to act as well, to inspire them to offer support if they are in the position to do so, and to continue the chain of solidarity.
We have selected a number of clients with inspiring courage, innovativeness, passion and enthusiasm. They believe in themselves, their employees and what they create.
We helped them become even more visible so that you may get to know their stories and what they channel all their efforts into. All of that to inspire you, as they did us.
Because our country needs people who believe in themselves. And the Bank that believes in them.
Slavko Carić, Erste Bank Executive Committee President