Erste Bank a. d. Novi Sad is a member of Erste Group, a financial institution with a 190-year long tradition, for which corporate social responsibility has been an integral part of corporate philosophy and long-term strategy from the very beginning. We understand corporate social responsibility as a complex and comprehensive strategic framework for corporate governance, and we try to develop our relations with all stakeholders in a responsible and ethical manner, while also getting actively involved in addressing key social issues with long-term perspective.
The characteristics of our approach to Corporate Social Responsibility are in line with the values on which the Bank’s business strategy is based:
- Vision
- Responsibility
- Innovativeness
- Trust
- Proactivity
We believe that the fulfilment of our economic goals is only possible in advanced and stable communities, so our Corporate Social Responsibility Strategy is based on the following three premises:
- Responsible way of doing business
- Respecting our customers’ needs as well as rights
- Welfare of the communities in which we operate
A special feature of our involvement are the efforts that we invest in promoting the concept of corporate social responsibility in Serbia, both by our own example and through intense cooperation with partners from public and non-profit sectors. In accordance with this policy, our Bank became a member of the initiatives that advocate corporate social responsibility in Serbia, such as the United Nations Global Compact Serbia and Business Leaders Forum Serbia
Our team’s ongoing efforts, openness to new initiatives, cooperation with partners and willingness to learn brought visible results about which you can read in our new 2009 Corporate Social Responsibility Report.
